2. Keyword and Market Research

Next, we identify a set of keyword phrases that will be used for optimization. This important step requires balancing two important factors: high usage by searchers and relatively low competition within search engines. This ensures that your site is built to be found with searchers in mind.

Using the target keyword phrases, we do a competitive analysis of your site against its biggest competitors. We use a variety of SEO metrics including indexed content, Alexa rating, inbound links, domain age, social media following among others.

From this, we are able to gauge your site's starting position relative to your competitors, exploit their weaknesses and adjust the SEO plan accordingly.

4. Page Optimization

This process involves ensuring all elements that make up the content of every page within your site are related to the content itself. Elements include keywords, title tag, description tag, headings, internal linking, website structure and other factors. Images are also compressed and redundant code is removed for increased page load speed.

As the content on each page is different throughout your site, this is done individually for each page for optimal results.

6. Conversion Rate Optimization

The same auditing process done in the initial phase of the campaign is done again at regular intervals after optimization. All key metrics including rankings, traffic levels, social media signals and others are compared to pre-optimization levels giving measurable results to the SEO campaign.